Plan for College. Plan for the Cost.

College Admissions • Financial Aid • College Funding Strategies

✓ Understand how college admissions and financial aid work together
✓ Avoid common and costly college planning mistakes
✓ Explore scholarships, grants, and strategies to reduce college costs

The Top 3 Mistakes Most Parents Make

Myth # 1

“Our income is too high to qualify for financial aid.”

Reality:

Income is only one part of the financial aid picture. Eligibility can also depend on your family size, assets, the colleges your student applies to, and each school’s own financial aid policies. Even higher-income families should understand their options before assuming they won’t qualify.

Myth # 2

“All of our assets are treated the same for financial aid.”

Reality:

Not all assets are treated the same. Under FAFSA rules, some assets are reported while others—such as your primary residence, retirement accounts, and the value of life insurance—are generally excluded. Understanding how different assets are treated can be an important part of college financial planning.

Myth # 3

“If we have enough savings to pay for college, we don’t need a college funding strategy.”

Reality:

Paying for college isn’t just about whether you can afford the tuition. It’s about deciding how to use your income, savings, investments, 529 plans, financial aid, and other resources wisely—while keeping your other financial goals, especially retirement, on track.

College Planning with a Bigger Picture in Mind

Jian Photo
Jian Wei Fu, CERTIFIED FINANCIAL PLANNER™ College Planning Specialist

As a CERTIFIED FINANCIAL PLANNER™ professional specializing in college planning, Jian has helped hundreds of families navigate college admissions, financial aid, and college funding strategies.

With experience in education, college consulting, tax, and financial planning, she brings a comprehensive perspective to helping families plan for college while keeping their broader financial goals in mind.

Our College Planning Process

Find the Right Fit

Identify colleges that align with your student’s academic profile, goals, preferences, and financial considerations.

Understand Financial Aid

We identify the grants & scholarships your Explore financial aid, scholarships, and each college’s costs so your family can make more informed decisions.

Build a Funding Strategy

Develop a college funding approach that coordinates savings, cash flow, financial aid, and other resources while considering your family’s broader financial goals.

Testimonials

“Jian helped us understand the college planning process from a completely different perspective. She guided us through school selection, financial aid, and the financial side of college planning. We felt much more confident making decisions for our child.”

— Parent of a College Student

“We thought our income was too high to receive any financial aid, so we didn’t know where to start. Jian helped us better understand the financial aid process and what to consider when comparing colleges. Her guidance made a complicated process much easier to navigate.”

— Parent, Massachusetts

“Jian understands both education and financial planning, which made a real difference for our family. She helped us look at college choices, costs, financial aid, and funding strategies together rather than as separate decisions.”

— Parent of a High School Student

“What we appreciated most was that Jian looked beyond just getting into college. She helped us think about how to pay for college while also considering our retirement and other family financial goals. Her comprehensive approach was extremely helpful.”

— Family with Two College-Bound Students